Scientific ignorance = clickbait


If it’s not Caitlyn Jenner’s misplaced gonads or Taylor Swift’s dog-wearing-a-sweater supercilious ramblings, it is not clickbait for mainstream news sites.


In fact, I would venture to say that scientific articles, of any sort, are anti-clickbait for the CNN/MSN/Fox crowd.


So in order to make such stories more “clickable,” news organizations dumb down scientific reporting, way down, and engage in massive doses of ignorant sensationalist subject lines in order to entice readership. I suppose I can’t blame them…the general public, ensconced in a Disney world of talking animals and interstellar neighborhoods on par with scales of Main Street, USA, has no idea what cosmic scale involves.


This allows sites like CNN to label a news story about black holes, Black hole near Earth ‘burps’ gas.


There’s something about describing a black hole being “near” Earth that might elicit ignorant attention. Misleading for people acquainted with what cosmic distances mean, but magnetically and dramatically alluring to people who wouldn’t know their anus from a black hole.


Astronomers noticed two gigantic waves of gas being “burped” by the massive black hole at the center of NGC 5195, a small galaxy 26 million light years from Earth. It’s one of the closest “supermassive” black holes to our planet to be showing such activity.


Twenty-six million light years from Earth!


Earthbound Earthlings, please note, this is about (brace yourselves) 152,500,000,000,000,000,000 miles, give or take a few trillion.


This is “near.” Aren’t you sorry you clicked? Probably wish you would have gone on to the Lifestyle section…