As we race toward that perilous economic “climate change” climax in the United States and as we become a Third World shithole in real world practice, the chasm between have-nots and haves widens in our wallets and our waists
Burger King is slashing the price of nuggets as fast-food chains battle for budget shoppers.
On Thursday, Burger King will debut a limited-time deal that offers a 10-piece Chicken Nugget meal for just $1. The deal undercuts even McDonald’s impressive on-again, off-again chicken nuggets deal of 20 nuggets for $5.
The deal comes at a time when fast-food chains are scrambling to slash prices to appeal to customers who can’t afford to spend more than a couple of dollars when eating out. KFC recently told Business Insider that the chain is testing new deals in response to a competitive industry and economically squeezed customers.
The preponderance of cheap (nearly free) fast food portends much health and prosperity for the underclasses. How can it not! “Food” is so cheap: eat all! More for less is good…right?
In 2018, the rift between rich and poor is diet. The American food manufacturers and peddlers do nothing to alleviate the situation. In fact, they happily, greedily, exacerbate it.
“It’s really in response to watching our customers’ needs,” CMO [of KFC] Andrea Zahumensky said. “They are more pinched than ever, so we want to provide solutions for them so they can come to KFC and really feel satisfied.”
Pinched, in this parlance, refers to wallet and belt.
While the median US income is on the rise, top earners’ income growth is significantly outpacing earnings increases for lower-income households. In 2017, the top 5% of households saw average incomes rise to 8.7% higher than prerecession levels. Among the bottom fifth of the population, average incomes still grew but remained 2.7% below prerecession figures.
A UBS Evidence Lab survey shared with investors in March found that customers said “good value” was the top reason they would visit a fast-food chain more often.
According to the survey, the emphasis on value is one of necessity. Having “less free spending money lately” and chains being “too expensive” were the top two factors that customers cited for eating at a particular chain less often.
The manipulative culinary-hypnosis that the food industry practices is nothing short of long-term murder.
They sell shit food for cheap and do not seek avenues to make healthy food (whole, clean) even slightly affordable. They are prospering by exploiting the tendency of the human animal to be sloppy, lazy and gluttonous from behind the guise of meeting “customer’s needs.”
When you’re talking about the lower classes, the customer’s needs are something we need to be wary of; something they should be wary of, but the mentality that makes them poor also makes them prone to terrible life choices and future-time orientation. When you can get hyper-cheap processed shit from fast food chain A, poor people will hardly reason their way out of the obesity hole.
They will mindlessly seek to get the most of their dwindling bucks. Cynical food brokers like Burger King know this.